Meet: Jessica

What’s your role at CPW Dentistry?

I’ve done a little bit of everything in my five years at CPW Dentistry! Now, my position is technically Marketing & Branding Coordinator, but I like to think of it more like “Education & Experience” Coordinator. It’s my responsibility to make sure that people can find out about our office, and are knowledgeable about all the different services we offer once they’ve been here. I also help make sure that people have a top-notch experience in the office by implementing and overseeing systems. I wear so many different hats, and help with everything from sprucing up the office interiors to writing the monthly newsletter. I’m even the little face that pops up on that live chat box when you go to our website!

What do you like most about working here?

I worked in the creative industries for a while before joining CPW Dentistry, and the difference is night and day. Here I get to be genuinely creative while supported and surrounded by people who care deeply about their co-workers and patients as human beings. The practice is run in such a kind and ethical way. Everyone is open-minded to anything that might improve the experience of coming to the dentist. I’ve been able to spearhead big and sort-of-scary projects like offering online scheduling with lots of support and very little resistance. Also, our patients are an amazing bunch of people!

Why did you decide to come work at CPW Dentistry and do the kind of work you’re doing?

I’ve always been interested in bringing creativity and an eye for design to healthcare. I wrote a master’s thesis on using contemporary art in hospitals. The right combination of design and empathy can transform the way someone feels about a healthcare experience and, by extension, their own health and wellness. Cartoon teeth, waiting rooms cluttered with brochures, and cookie cutter websites never really resonated with me. I’ve actually been scared of the dentist myself after some rough experiences in the past. I knew that there had to be ways to make the experience better!

What motivates you to come to work every day?

As part of my role educating people, I’ve read a lot about the strong and increasingly studied connection between overall wellness and oral wellness. And guess what? Oral health and wellness is so very important. I want to help de-mystify the dentist and provide people with a positive and transparent experience in a pleasant environment so they’ll feel good (or at least not completely dread!) coming back. I genuinely think making a trip to the dentist’s office stink a little less is a pretty solid way to spend your time and energy. Every time we get a positive review my heart glows with pride for our team and the experience we’re creating.

If you had to describe yourself in five words, what would they be? 

Deliberate, creative, kind, grateful, travel-obsessed.

What is the craziest thing you’ve ever done and would you do it again?

For my master’s degree, I lived out of one suitcase for an entire year while I lived and studied in five different European cities. I would 110% do it again in a heartbeat. I think long-term travel helps you connect with the most authentic version of self, while at the same time expanding your understanding of the world. It also makes you realize how much everyone has in common. My friend always said everywhere you go “there’s the ground, there’s the sky, and people just trying to live their lives” and it’s so true.

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